NBA Breaks all-time Records for Total Attendance, Average Attendance, Percentage of Capacity and Sellouts in 2023-24 Regular Season

NEW YORK – The NBA set all-time records for regular-season total attendance, average attendance, percentage of capacity and sellouts for the second season in a row. The total attendance of 22,538,518 in the 2023-24 regular season surpasses the previous record of 22,234,502 set last season.  The other records include 873 sellouts (up from the previous…

Top five most-viewed Plays, top 10 most-viewed Players on NBA Social and Digital Media Platforms for 2023-24 Regular Season

The most-viewed play across NBA social and digital media platforms during the 2023-24 NBA regular season was an exciting steal-turned-dunk involving the Dallas Mavericks’ Luka Dončić, Kyrie Irving and Derrick Jones Jr. in their game against the Utah Jazz on March 21 (250M views).  No. 2 on the list was San Antonio Spurs rookie Victor…