Official Release | April 16, 2024 NEW YORK – The NBA today debuted its new campaign, “Playoff Mode. It’s a Thing,” which is now streaming across all @NBA social platforms and on the NBA App. The campaign premieres tonight on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers…
NEW YORK – The NBA set all-time records for regular-season total attendance, average attendance, percentage of capacity and sellouts for the second season in a row. The total attendance of 22,538,518 in the 2023-24 regular season surpasses the previous record of 22,234,502 set last season. The other records include 873 sellouts (up from the previous…
The most-viewed play across NBA social and digital media platforms during the 2023-24 NBA regular season was an exciting steal-turned-dunk involving the Dallas Mavericks’ Luka Dončić, Kyrie Irving and Derrick Jones Jr. in their game against the Utah Jazz on March 21 (250M views). No. 2 on the list was San Antonio Spurs rookie Victor…
The NBA playoffs are coming on strong and what comes first is the play-in games and the NBA has it all figured out. If the play-in games were to start today this is what the brackets would look like. It looks like it is set with just a couple of games to go. There is…
