Los Angeles, Calif. (January 17, 2024) – Adidas unveils the Adizero Select 2.0, the latest addition to its record-breaking Adizero franchise. The Adizero Select 2.0 is the ultimate performance sneaker, delivering locked-in comfort without sacrificing speed.

 

NBA shooting guard for the Houston Rockets, Jalen Green, stars in the brand’s campaign to debut the new silhouette. Inspiring the next generation of athletes, Jalen’s speed, drive, and range of motion perfectly embodies the capacity of this lightweight basketball shoe.

More than a decade ago, master shoe designer Toshiaki Omori hand-crafted a lighter and faster shoe that propelled athletes towards new records and Adizero was born. adidas pays homage to Omori by hand-crafting a design worthy of the name — an emblem of speed that belongs to the fast and is earned on the front lines of sport.

 

The Adizero Select 2.0 boasts breathability and reduced weight with its lightweight mono upper, fortified by ribstop reinforcement. Its lightstrike foam midsole, sculpted for ultra-lightness, further contributes to weight reduction, complemented by strategic cutouts on the outsole, midsole, and strobel, ensuring a remarkably lightweight and breathable experience for every step.

 

The accompanying campaign “For The Fast” shot in Los Angeles, California sees the silhouette as showcased by Jalen Green.

 

Adizero Select 2.0 will be available for purchase in two colorways starting from February 1, 2024 on Adidas.com retailing from $110 USD.